National T elevision ads are also part of Nike’s marketing strategy.Nike mainly promotes its products through sponsored partnerships with athletes and other celebrities.Here are some of the ways they promote their brand: Nike currently holds the spot for the most popular sportwear and apparel brand in the world. Our purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. Here is their official mission statement:īRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD.

Nike works to create innovation, sustainability, community impact and more. The closest available font currently is Futura Condensed Extra Bold Oblique. Nike uses an original font that resembles a modified Futura Family Font. They have become one of the most recognizable visual brand elements. The brand is famous for its swoosh logo and tagline that states “Just do it.”. That is just a brief story of how Bowerman’s vision came to be what we know as Nike today, and it’s still the main fuel behind their culture of innovation. The shoes made by the company soon became the most popular brand in the United States, and later worldwide. Now a designer and maker of athletic shoes. The company’s original business model was importing, tinkering, and selling Japanese-made running shoes.Īfter having a breakthrough in creating a new type of shoe “ The Cortez” in 1971, the brand was renamed to Nike. He co-founded the company in 1964, as Blue Ribbon Sports, together with his player and friend Phil Knigh. He was a veteran track and field coach, and his dissatisfaction with running shoes at the time sent him on a quest to re-define athletic footwear. The Nike Historyīill Bowerman is the original founder of the Nike company. If you look up their official website Nike says that their brand delivers innovative products, experiences, and services to inspire athletes. The company takes its name from Nike, the Greek goddess of victory. is an American multinational corporation that manufactures and sells footwear, apparel, equipment, accessories, and services.

Closest font to nike